Will "everybody" want to buy your book?

Identify the target audience for your book!

As a consultant and book writing coach, one of the first questions I ask is: who is your target audience? Then I go on to explain that they'll need to identify their target reading audience, the person who will benefit from your insights.

AND NOT "EVERYBODY" WILL FALL INTO THAT CATEGORY!

For nonfiction books, the future readers are usually the buyers, too. So the content, arrangement of information (Table of Contents) and additional information like glossary or resource material need to appeal to the one who's going to curl up in a chair with the book in hand. (Or settle onto a booth at lunch with their e-book version.)

Make a TARGET AUDIENCE list:

       *  Male -- female -- both
       *  Age range
       *  Book shoppers -- yes or no
       *  Primary age range

As you write and promote your book, keep those  in mind. 

If your chapters have clever titles, add matter-of-fact subtitles, like Flying Solo: budgets for the newly single in a personal finance book.

Put yourself in their place in wording some of your sentences. If it's something you learned through trial and error, say so.

That kind of information builds a bond between them and you and isn't that what you had in mind to begin with?

Happy identifying!

Lin