Do you yearn to really connect with your audience?
* Write directly to the person reading your book or article. *
Your book is a conversation between you and the person reading your words. Picture sitting across the table from him, each of you holding a cup of coffee, as you tell him the information that you're writing. It's between you and him (or her) -- a personal conversation.
You want to sound like a well informed, helpful friend. Not too casual, not too stiff.
Try it for a day or two, and see if that one key doesn't open the door to a rich connection with your readers.
Happy writing ~
Lin
